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THE STORY OF MY PSORI

Johnson & Johnson Israel

Services:

Creative Direction | Motion Design
Writing | Voice Actor & Music Production

The Challenge

Creating an animated video to raise awareness of psoriasis, through a patient's testimony.

Our Solution

Present created an animated film to raise awareness about Psoriasis. The film aims to convey the emotional experience of a patient living with the disease, from diagnosis and coping to finding a solution for treatment. The character, full of humor and optimism, brought a fresh perspective on dealing with a chronic illness.

How do you tell a story
about a chronic disease?

The Story of my Psori is an animated short film highlights the challenges of living with Psoriasis. Through a humorous narrative, we follow a resilient character living with the condition, offering empathy and understanding for those affected.

And the credits
goes to…

The Team
Present Creative Director
Nadav Hazut
Motion Designer
Bar Carmel
Writing
Iftach Leybovich
Music Production
​Arik Eicher
Voice 
Arik Eshet

Client
Johnson & Johnson Israel

What we did
Writing
Design
Motion Design
Music Production

It was the present of
February 2023

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